Shri Mataji: [? but] important that we still linger on with other trips, like [? ego trips)]. So if somebody talks big we believe him. These people are money-oriented and they have lots of money and they can put in advertisements and we get impressed by [unclear]. Recently, to My surprise, I discovered that in England they have something called “chequebook journalism”.  Sahaja Yogi (to Swiss translator): It means that the journalist – I don’t know if it’s true – that there is payment made to journalists for reporting according to what they personally want.  Shri Mataji: That’s the phrase they use, chequebook journalism.  Swiss translator (to Shri Mataji): He (a man speaking French) asks – in Geneva it is the first time that he saw such a publicity for a personality like You. All the advertisements, papers in the [letterbox] and very big posters all over the place, and he said: “This cost lots of money.”  Shri Mataji: No, it did not. What happened [was] that we did not pay to anyone. Luckily, the authorities allowed us to quickly [unclear]. But we didn’t give anybody under the table any money.  Sahaja Yogi: Printing costs [unclear]. Shri Mataji: Also there are so many Sahaja Yogis all over the world, for example these people from Australia were sending some posters for America.  But I will tell you about how the gurus work. You see what they do, they [? get to] some journalist, give them a large amount of money, to Read More …