Who we are

Please see in the about page to know who we are.

Welcome to We understand that you are concerned about how your personal information is collected and used. Please be assured that we take privacy very seriously and are committed to safeguarding personal information. This notice describes Nirmal Vidya LLC’s (“NV”) Privacy Policy and covers the personal information that we collect at our website at AMRUTA.ORG (the “Site”). This Privacy Policy does not apply to information that may be collected by NV (also referred to as “we,” “us,” and “our”) offline or through other means. By visiting or using the Site, you accept the practices described in this Privacy Policy.

What personal data we collect and why we collect it


When you leave comments on the site we collect the data shown in the comments form, and also your IP address and browser user agent string to help spam detection.

Contact forms

Information submitted through the contact forms on our site are sent to our company email, hosted by Gmail. Google adheres to the EU “Privacy Shield” policy and you can find more information about this here.

While we keep these submissions for customer service purposes they are never used for marketing purposes or shared with third parties.


Our site uses the following cookies:

  1. WordPress logged-in cookies – these are used by WordPress to authenticate logged-in visitors, password authentication and user verification.
  2. WPML cookies – these are used by the WPML plugin to identify the preferred user’s language as our site is multilingual.
  3. Toolset plugin cookies – this is used by the Toolset plugin (Toolset Types) to properly provide functionality based on user status.
  4. Print Friendly plugin cookies – privacy policy is here

Embedded content from other websites

Our Site contains links to sites operated by third parties that are not under our control or supervision. We are not responsible for the privacy practices of these sites. These sites may have their own privacy policies and customer service policies, or no policies at all. We encourage you to read the privacy policies of the other sites to see how your personal information will be handled before providing them with your personal information.

Articles on this site may include embedded content, like YouTube videos and Soundcloud audios, for example. Embedded content from other websites behaves in the exact same way as if you visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged-in to that website.

YouTube may record information about your usage of the Site, such as the channels, groups and favorites you subscribe to, which other users you communicate with, the videos you watch, the frequency and size of data transfers, and information you display about yourself as well as information you click on in YouTube (including UI elements, settings). If you are logged in, YouTube may associate that information with your YouTube Account. In order to ensure the quality of our service to you, YouTube may place a tag (also called a “web beacon”) in HTML-based customer support emails or other communications with you in order to confirm delivery.

Data collected by the will prompt you and require explicit action, asking you if you want to share with us this information. If you decline, it will not collect any data whatsoever.

Use and Disclosure of Personal Information

We use the Personal Information that you disclose to us to allow you to use the services offered on the Site, perform the services that you have request of us, respond to your inquiries, analyze trends and statistics, update the Site and support our customer relationship with you, which may include using your Personal Information to send you announcements, e-mails and other materials from time to time. We do not sell or rent personally identifiable information to third parties. We only share such information with third parties who provide services to NV to the extent necessary to provide you with services or information that you request of us or to analyze trends and statistics relating to our Site. These partners do not have any right to use your personal information beyond what is necessary to assist us. We reserve the right to provide such information to our employees, contractors, agents and designees to the extent necessary to enable them to perform certain website-related services (such as web hosting or maintenance services) on our behalf. We may disclose information that we maintain when required to do so by law or where reasonably necessary to protect our rights or a third party’s rights, for example, in response to a court order, a subpoena, a request by a law enforcement agency or to respond to claims that any content violates the rights of any third party. We also reserve the right to disclose the information to any third party to prevent, investigate, detect or prosecute criminal offenses or attacks on the technical integrity of our Site and to protect the rights, property and safety of NV, users of our Site and the public.

Children privacy

The Children’s Online Privacy Protection Act (“COPPA”) protects the online privacy of children under 13 years of age. We do not knowingly collect or maintain personal information from anyone under the age of 13, unless or except as permitted by law. Any person who provides Personal Information through the Site represents to us that he or she is 13 years of age or older. If we learn that Personal Information has been collected from a user under 13 years of age on or through the Site, then we will take the appropriate steps to cause this information to be deleted. If you are the parent or legal guardian of a child under 13 who has become a Subscriber, please contact us at [email protected] to have that child’s account terminated and information deleted.f

Who we share your data with

We don’t share your data with third-parties in a way as to reveal any of your personal information like email address, name, etc. However, some data is transferred and/or stored with third-party services we use, like cloud-based services. This is done as a way to provide you with a better overall service and user experience.

Here are the services we use to make our own service better for you:

  1. Amazon SES – we use this services to manage mailing to our users. What is shared are user contact details (user email address).
  2. Cloudflare. All data passed to or from this website pass through the worldwide network of CloudFlare, Inc. The data is buffered, accesses are logged. Hereby, the nearest data center is regularly used. CloudFlare also operates data centers outside the European Union. According to CloudFlare, the cached data are basically deleted within 4 hours, but at the latest after three days. For more information, see CloudFlare’s Privacy Statement here.

Who can see my personal information

If you are not a registered user in our site, there is no personal information we have or can see about you.

If you are a user with a account, your personal information can be accessed by:

  1. Our System administrator

How long we retain your data

If you register on our website, we store the personal information you provide in your user profile. You can see, edit, or delete your personal information at any time (except changing your username). Website administrators can also see and edit that information. For security reasons, when you edit/delete a post (editors and admins only) we store this information along with your username and your IP address in the database.

How we protect your data and what data breach procedures we have in place

We protect customer data with the following site features:

  1. We are entirely using SSL/HTTPS throughout all our sites. This encrypts our user communications with the servers so personal identifiable information is never captured by third parties without authorization.
  2. Databases are sanitized (actual user personal details are removed) before deploying to development or testing environment.

We make reasonable efforts to maintain the security, integrity and privacy of any personal information you choose to give us. We have security technology and procedures in place to ensure that all information stored on our database is secured against unauthorized access and use. Although we will strive to take appropriate measures to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner inconsistent with this Privacy Policy. Inadvertent disclosures may occur.

In case of a data breach, System administrators will immediately go through affected users and will attempt to reset passwords if needed after informing the user.

What rights you have over your data

If you have an account on this site or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us.

You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes. In short, we cannot erase data that is vital to you being our customer (i.e. basic account information like an email address).

Changes to the Personal Information We Have Collected: Subscribers to our Site can access, review, and edit their registration information on our Site. If you would like us to delete your registration information, you can email us at [email protected]. Please be aware, however, that even after your request for deletion is processed, we may, for a time, retain residual information about you in backup and/or archival copies of our database.

Inactive accounts policy

In general, users are expected to be active members within the community. If an account is found to be overly inactive, the account may be reclaimed by without notice. Inactivity may be considered as:

  • Not logging into the site for at least six months

International users

The Site is hosted in the United States. If you use the Site from the European Union, or any other region with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your personal data to the United States. The United States does not have the same data protection laws as the European Union and other regions. By providing Personal Information under this Privacy Policy, you consent to the use of Personal Information in accordance with this Privacy Policy and the transfer of your Personal Information to the United States.

Effective date and modifications

This policy is effective as of May 1, 2012. Please note that we may modify this Privacy Policy at any time, at our sole discretion, by posting the modified policy on our website. The modifications will be effective upon posting, unless some other date is specified. You should review this Privacy Policy periodically so that you are aware of any modifications. Your use of any of our website constitutes your full acceptance of the Privacy Policy in its then-current form.

If you have questions regarding this Privacy Policy, you may contact us at [email protected]